Pay per click advertising is an essential element of online marketing strategy and can significantly improve search engine optimization. It enables you to achieve various goals including improving visibility, lead generation, increasing traffic and a lot more. However, the main objective is to grow! It’s quite easy to implement but with a little planning and preparation can not only smoothen the execution process and get the desired results. Here’s all you need to know in order to run a successful PPC campaign.
Define your goal:
The PPC campaign builder at Google Console is a long and extensive portal that will ask you varied questions like the time of posting, the keywords, the ethnic and gender focus. You can make the specifications as narrow or as wide as possible. There is an automation option where the system will fill the specifications themselves but it is not advisable. It’s better to break down all seven sections and all seventeen options of each section in a research list. And research the correct answers for each section one by one, as these sections are crucial for the success of your campaign.
Focus on high-performing keywords:
It should go without saying but high performing keywords are the most important factor. You will usually have to pay a serious price for high performing keywords that are listed on Google Adwords as their own system has deemed them worthy of a price tag. A simple solution is that you should look for keywords on SEO tools as they are free. These are the keywords that are searched the most. You will find a few keywords here that will not be too expensive on the PPC keywords list and you will be able to have your keywords on a budget.
Filter out low-performing keywords:
In continuation with our former discussion, there are keywords on the PPC list that are a negative impact, they will rank high on PPC ist but are not strong in actual SEO searches. You have to weed them out one by one by researching their keyword strength one by one. That will make sure that you do not end up paying a high price for a keyword that is ranked low in the system.
Create a negative keyword list:
Negative keywords are keywords that when searched, will pop up your add but they are not good for your sale. Everyone will tell you, you should know your negative keywords beforehand so that you can list them. Truth is that you will know negative keywords better after you start your campaign. The keywords you get ranked high for but has no conversion of very low conversion are mainly your negative keywords. You are ranking high for them but clients are not buying anything, then you do not belong in that list.
Optimize your keyword bids:
Keyword bids are launched int the form of campaigns. Every campaign has a collection of keywords that work well together so you have to make sure that all the keywords you have ranked for are good for your campaign. The keywords are best clustered together when they are mild variations of each other. Avoid covering a lot of basis in one campaign because you will not get a targeted result. It’s better to have a bunch of campaigns to cover different topics but only couple together variations of the same keyword in one campaign.
compelling PPC ads:
PPC ads are less than ten words campaign. So they need to be eye-catching, simple and direct. You have to make sure that the keywords that you are working with are being communicated simply and directly. The main product name has to be clear, brand name and tagline these are only ingredients in the add. If you have more space then add something catchily. Extensive catchphrases and call to actions are to be placed in the description. The ad line has to be simple and crisp so that it delivers the message clearly. Always remember that the ad line is a blue line that comes at the top and check out other google ads in keyword searches in general. It will give you a good idea of how it should be done.
Put in ad extensions:
Your ad has the option of ‘show more’ that is known as an ad extension. You will place an ad extension that will allow people to quickly reach your phone number, your website, the major products list, and other factors. You will open Google AdWords and select your campaign or ad group. Now, take your mouse to the left-hand side and select the ‘Ads & Extensions’ tab. At the top menu, click on ‘Extensions and click the highly visible ‘+’ sign to create a new extension. Now, you can select the extension that you want to create and make ad-specific landing pages.
One Last Tip- Locations:
Make sure that your target locations carefully as your locations will decide where your keywords will be presented. Do a little market research and find out where your products are most certainly going to sell. So that you will have the right target audience. Always add your own geographical location and other relevant lectures.
All in all, PPC ad campaigns are less of an art and more of a science. If you have an E-commerce business, PPC ads can have a great impact on your business. Voy Media specializes in Ecommerce advertisement and can take care of all your PPC needs for your business. Make sure that you are doing the right formulas in the right way and you will be the king of the mountain in no time.