2019 was a quite a year when it comes to digital marketing trends and technology, form snackable video content to video marketing and augmented reality marketing.
The New Year has just begun and we all are certainly searching for what’s going to happen in 2020. Aren’t we? There are a bunch on interesting trends to look for, that can actually affect your marketing.
Marketing technology is growing at an exponential rate with as the time progresses. Being a digital marketing agency we have predicted some trends in this field for this year. Let’s share our perspective to it!
- Artificial Intelligence:
AI refers to machines or computers that replaces the cognitive functions of human mind like learning and problem solving. Marketers have been reluctant to use artificial intelligence lately, however in 2020 we are going to see its prevalence. Amazon is a great example of using AI to optimize their marketing. They leverage AI to show relevant products to customers based on their previous searches. This increases the chances of customer to become loyal to the brand as a result of the personalized experience. AI not only allows you to attain competitive advantage but also helps you to reduce cost.
Chabot’s is another exciting example of AI where it allows humans to interact online with a computer device while it feels like communicating with a human.
The biggest problem in marketing that we all face is the low conversion rate. People coming to you tend to bounce back without taking an action. Here’s where the role of personalization comes in. If you need to have an effective marketing this year, it definitely needs to be very personalized be it content or products. 90% of the customers claim that they like personalization. Amazon is again a good example. When you go to Amazon they already know your patterns so they show you what you want. I won’t buy Cat food since I don’t have a cat so I won’t see ads for it. Brands around the world are flocking towards personalizing their customer’s experiences in all ways.
- Influencer Marketing:
It is a type of marketing that focuses on brand endorsements by influencers on social media. These Influencers have a dedicated social following on social media platforms and they recommend a specific brand to their followers. It is based on the trust that these individuals have built with their audience. It has proven to be one of the most effective forms of advertising around the world. According to a statistic 63% of consumers trust influencers on their opinions of products more than the brands themseleves. Artificial Intelligence is also working for influencer marketing. It helps brands find the right influencers by identifying the ones with better engagement and fewer fake followers.
- Video Marketing:
In recent time video is getting increasing popularity as users prefer it over any other type of content. Marketers today are using video marketing as the center of all their marketing efforts. To your surprise videos can significantly impact your search engine ranking as well. The preference of video content will be increased in the coming time.
- Omni Channel Marketing:
The crux of this concept is to provide similar experience to customers throughout, be it the physical store, online or via phone. Disney is one of those brands who masters the skills of Omni channel marketing. The first thing that comes to our mind about Disney is Imagination! That’s exactly what their Omni channel marketing successfully portrays. In 2020, we will be seeing Digital marketers focusing more on Mobile marketing. Every bit of their website should be mobile friendly and optimized for whichever device you are using. Not only that, they have and integrated and complete experience for their customers. Your Disney world trip is totally optimized by My Disney experience tool, by using the mobile app they can locate all attractions, distance and even the amount of wait time for each place.
- Social Media Stories:
As we hit the New Year almost all the social media apps have launched their story feature. At first snapchat introduced the story concept followed by Instagram and then Facebook. Even Whatsapp has a story feature. No to forget YouTube own story format. These stories will play a major role this year in creating brand awareness, consistent engagement with followers and can also be effective in increasing traffic to the webpage. You could use polls in Instagram stories, add location tags to increase your visibility.
It is a kind of marketing not heard by many where a person’s brain activity and nervous system is analyzed or measured to find out the type of content that is engaging for them. This would magnificently help in designing content that evokes user’s reactions linked to taking the desired actions. It’s not unusual to claim that Neuromarketing will have a huge impact on marketing in near future.
So here it is. Your guide to the future trends. They will be seen in the future some are already there! In the field of digital marketing trends and changes are an integral part of the job. To keep up with these trends is the success of a digital marketing agency. The motivation to embrace the new technology and adapt change is what is going to give you an edge over your competitors.