Category: Marketing

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Digital Marketing trends to adapt in 2020

2019 was a quite a year when it comes to digital marketing trends and technology, form snackable video content to video marketing and augmented reality marketing.  The New Year has just begun and we all are certainly searching for what’s going to happen in 2020.  Aren’t we?  There are a bunch on interesting trends to

How To Build A Sales Funnel From Scratch

Sales funnel is one of the core concepts of digital marketing. It is also the one that drives traffic and can do wonders for a firm. You can leverage this tool to build your customer list and covert those to loyal ones. It is considered difficult to create a successful sales funnel, it could be

Remarketing & Its Benefits For Your Business

Remarketing: It is the process of designing personalized advertisements for customers who have previously visited our website in order to get conversions. Basically the idea behind this concept is to reach out to customers who are already familiar with your brand as there is greater probability of converting them. It’s all about personalizing advertisements and

HOW TO GET NOTICED ON SOCIAL MEDIA

Social media is the new power hub of digital marketing. The simple short cut to drive traffic right onto your blog is to have a strong social media presence and develop your online identity. 3.2 billion Individuals use social media every day, which is 42% of the global population!  That is why the social media

Basic Components of Digital Marketing

Before internet was perceived as another world, however now we see it as a part of our physical world. Information technology has transformed our way of living to the extent that our social associations are nurturing online rather than face to face.  People around the world are hooked to their screens and internet is proving

5 Psychological Tricks To Create Customer Loyalty

Did you know that it’s 6-7 times more cost effective to keep a loyal customer than to acquire a new one? Not only that a loyal customer buy’s 90% more often and tend to spend 60% more than a new customer. In other words creating customer loyalty is a much smarter strategy for a business

HOW TO LEVERAGE BRAND MANAGEMENT FOR YOUR BUSINESS SUCCESS

At the core a brand is a name, identity, logo, and its image in the minds of its prospect customers or any feature of a product or service that differentiates it from its competitors. It is the perceived image of an organization by those who experience it. To make it simple a business is a

Omni Channel Marketing: The key to your success in 2019

Omni Channel Marketing: The key to your success in 2019